The boom in housing demand in the UAE and Dubai has increased the number of real estate companies. Tens of real estate companies are created each year in the country. Each of them has to face fierce marketing competition and survive it. Even the old reputed companies must work hard to keep up with the competition. But did you ever think that real estate software may be the solution to your problems?
Why do real estate companies suffer from marketing
Everyone should come prepared with good plans and tools in a game with big names. Real estate companies must have good reputations and constantly work on maintaining them. Unfortunately, some agencies fall into the trap of bad marketing, and here are some reasons.
1- Neglecting social media: social media is an essential part of our everyday lives today. We spend hours on Facebook, Twitter, YouTube, and many other platforms. Every platform has many potential clients willing to buy or rent at any moment. When you neglect how much customers value their favorite platforms, you risk losing them to competitors who don’t.
2- Poor customer service: real estate businesses should always be customer focused. Maintaining customer satisfaction keeps the clients loyal to the company. Loyal customers come back to do business with you. Moreover, they give you free advertisements and bring you more customers.
3- Not being able to analyze data: No strategy plan fits every company and situation. What works for others may not serve you well, and what may be good today could become useless tomorrow. Not being able to analyze the plan to know what is working and what is not affects how well the plan is going.
Real Estate Software Solutions for marketing
Innovative and modern solutions for marketing problems of real estate companies require the proper tools. Sufficient instruments simplify the application of the right plan. Here are some of the ways Odoo systems and tools can help improve marketing campaigns:
Social media integration
Every social media platform should count. A neglected one always has lost opportunities. ERP provides tools to integrate with social media platforms to make it easier for the company to remain active and interact with its customers. The system provides different tools to help boost social media presence and marketing, such as:
Analytic tools: They can help the company track performance in real-time. This means that they know how well their campaigns are going, how many people they got to, how many are responding to them, how effective their methods are on each social media, etc.
Social media customer service tools: People prefer using social media over calls to communicate with businesses. Real estate CRM software and tools provide a way to see all requests and inquiries and respond to them from one place. It is a good solution to replying late to clients.
Odoo takes leads generation to the next level. Odoo tools can help you build a useful database for the company. These databases provide the company with lists of possible clients with enough information to enhance deal closing. Some of the ways to use Odoo for generating leads:
- Provide tools to capture information: they help you to collect vital data such as contact info and location.
- Simple lead management system: leads can be converted to buyers with the help of the right tools and methods. Real estate ERP software from Odoo offers simple systems to manage leads and distribute them to team members.
- Effective evaluation system: it is not possible to convert every lead to a client, but everyone has a chance to be. You can rank them based on their interest levels to help you deal with them based on their interest levels.
Email marketing campaigns
Email marketing is an amazing marketing tool. It is free, easy to use, and very effective. Sending emails to your current clients will keep them in touch with the company. Sending emails to potential clients may convince them to contact you or maybe create an easy advertisement.
How can make email marketing more efficient?
- Templates Library: Odoo has a range of ready-to-use templates to use in your campaigns. Using these samples saves time and effort and makes the email look more professional.
- Automation tools enable the firm to send more emails faster while the employees have more time to respond and deal with clients to close more deals.
- Emails segmentation: you can create the lists based on the location, budget, or any other factor
Odoo offers unlimited potential to help real estate businesses boost their marketing strategies. What is more, you can customize the software to fit your needs. You can get the best real estate software in UAE made for you from Odoo. Just send us a message on WhatsApp or fill out the form here.