The 8 Best CRM With Email Marketing 2025: Top CRMs with Their Pros & Cons

What is CRM Email Marketing?

CRM email marketing combines Customer Relationship Management (CRM) and email marketing to help businesses manage customer interactions while automating and personalizing email campaigns. Instead of using separate systems, a CRM with email marketing centralizes customer data, tracks interactions, and ensures targeted communication.

This approach allows businesses to:

• Segment audiences based on behavior, demographics, or purchase history.
• Automate email sequences like welcome emails, follow-ups, or abandoned cart reminders.
• Personalize messages using dynamic content, such as the recipient’s name, past purchases, or preferences.
• Track email performance with open rates, click-through rates, and conversions.

By integrating CRM and email marketing, businesses streamline communication and improve engagement, leading to better customer retention and higher sales.

Why Opt for a CRM With Email Marketing?

Using a CRM with built-in email marketing offers several advantages over using separate platforms. Businesses benefit from:

• A Unified Customer Database

A CRM consolidates customer details, purchase history, and communication logs in one place. This ensures emails are highly relevant and aligned with past interactions.

• Better Personalization and Targeting

Personalized emails improve engagement. A CRM enables businesses to tailor content based on customer preferences, increasing the chances of conversions.

• Automated Campaigns and Follow-Ups

Instead of manually sending emails, businesses can set up automation for:

• Lead nurturing sequences
• Birthday or anniversary emails
• Re-engagement campaigns for inactive customers

• Improved Sales and Marketing Alignment

CRM data helps sales teams understand customer interests and pain points, allowing them to follow up at the right time with the right message.

• Performance Tracking and Insights

With built-in analytics, businesses can measure the effectiveness of email campaigns. CRM tools provide insights on:

• Open rates and click-through rates
• Conversion rates
• Unsubscribes and bounce rates

• Cost and Time Efficiency

Using a single platform reduces costs compared to maintaining separate email marketing and CRM systems. It also eliminates manual work by automating tasks like segmentation, scheduling, and reporting.

What is the Best Email Marketing Service With CRM?

Choosing the right CRM with email marketing capabilities is essential for businesses looking to streamline communication, automate outreach, and enhance customer engagement. The best CRM platforms offer seamless email integration, allowing sales and marketing teams to manage email campaigns within a centralized system.

Key Features of an Effective CRM with Email Marketing

A strong CRM with email marketing platform should include advanced email automation, personalized email templates, and robust email tracking tools. Businesses benefit from marketing automation that ensures emails are sent at the best time based on customer behavior. Email deliverability and detailed analytics help optimize campaigns and improve engagement rates.

Why Odoo Stands Out as the Best CRM with Email Marketing?

Businesses can use odoo to create and send targeted marketing emails directly within the CRM, eliminating the need for third-party email marketing tools. Odoo provides a complete CRM and email marketing solution, combining lead management, email automation, and campaign tracking in one platform.

Its email integration ensures that sales and marketing efforts align, leading to higher conversions and more effective marketing strategies.

8 Best Email Marketing Tools With Built-in CRM Software

A CRM with email marketing capabilities helps businesses manage leads, automate campaigns, and track customer interactions—all in one platform. Below are the best CRM email marketing platforms, categorized based on their strengths.

Odoo CRM

Best for Businesses looking for a fully integrated CRM and email marketing solution with automation, analytics, and customization.

Odoo CRM provides a seamless email marketing experience by integrating email automation directly within the CRM. Businesses can design personalized campaigns, schedule follow-ups, and track customer interactions without third-party tools.

The system enables lead nurturing through smart segmentation, ensuring that each email reaches the right audience. Marketing teams benefit from real-time analytics, improving engagement and conversion rates.

Key Features:

• Built-in email automation for lead nurturing
• Email tracking with real-time open and click insights
• Advanced customer segmentation for targeted campaigns
• Fully customizable email templates
• Marketing and sales alignment with integrated workflows
• Detailed analytics for performance tracking

SendPulse CRM

Best for Small businesses and startups needing an affordable CRM with basic email marketing features.

SendPulse CRM combines email automation with simple customer management tools. The drag-and-drop email editor makes it easy to design campaigns, while segmentation features ensure better targeting. The platform is ideal for businesses looking for a straightforward email marketing solution with basic CRM capabilities.

Key Features:

• Drag-and-drop email builder for easy campaign creation
• Automated email sequences for follow-ups
• Basic lead management features

Nutshell

Best for B2B sales teams looking for an easy-to-use CRM with built-in email marketing automation.

Nutshell simplifies email marketing for sales-driven businesses. The platform allows sales reps to send bulk emails, create automated sequences, and track engagement. With built-in email templates and campaign tracking, sales teams can focus on conversions while the CRM handles outreach.

Key Features:

• Automated email campaigns for lead nurturing
• Bulk email sending with personalized content
• Pipeline management to track customer interactions

HubSpot CRM

Best for Large businesses needing an advanced CRM with powerful email marketing automation.

HubSpot CRM offers a robust email marketing suite with advanced automation tools, AI-driven insights, and high-level customer segmentation. The platform is perfect for businesses that require a scalable CRM and email marketing platform to manage complex sales cycles.

Key Features:

• AI-powered email personalization and segmentation
• Marketing automation workflows for lead nurturing
• A/B testing to optimize email campaigns

Salesmate

Best for Small to mid-sized businesses looking for an affordable CRM with built-in email marketing automation.

Salesmate offers a user-friendly CRM and email marketing platform designed to simplify lead nurturing and customer engagement. The system allows businesses to create automated email sequences, ensuring prospects receive timely follow-ups. With real-time email tracking, sales teams can see when emails are opened and act accordingly.

Key Features:

• Email automation for follow-ups and campaigns
• Built-in email tracking with read receipts and click insights
• Customizable email templates for quick outreach

Insightly

Best for Project-driven businesses that need a CRM with email marketing and workflow automation.

Insightly combines CRM features with powerful email marketing tools, making it ideal for businesses managing long-term client relationships. With built-in email templates and workflow automation, sales teams can automate follow-ups and improve engagement. The platform also offers detailed reporting to measure email campaign performance.

Key Features:

• Bulk email sending with personalized content
• Workflow automation for sales and marketing teams
• Campaign tracking with real-time analytics

Zoho CRM

Best for Businesses of all sizes looking for a scalable CRM with advanced email marketing features.

Zoho CRM is a comprehensive email marketing solution with powerful automation and AI-driven insights. The system allows businesses to create targeted email campaigns, segment customers, and track email performance within the CRM. With email scheduling and personalized content, Zoho helps sales teams enhance their marketing strategies.

Key Features:

• AI-powered email personalization and automation
• Drip email marketing campaigns for lead nurturing
• Custom email templates for branding consistency
• Sales and marketing alignment with CRM integration
• Advanced analytics for campaign performance tracking

Microsoft Dynamics 365

Best for Enterprises needing a highly customizable CRM and email marketing platform with deep integrations.

Microsoft Dynamics 365 offers an advanced CRM email marketing solution that integrates seamlessly with Outlook and Microsoft tools. Businesses benefit from AI-driven insights, automated email campaigns, and in-depth analytics. The system is ideal for organizations that require high levels of customization and scalability in their sales and marketing efforts.

Key Features:

• AI-powered email marketing automation
• Deep integration with Microsoft 365 tools
• Real-time engagement tracking with analytics
• Custom workflows for personalized email campaigns
• Advanced segmentation for targeted email outreach

What to Consider When Choosing a CRM Email Marketing Software?

Selecting the right CRM with email marketing capabilities is crucial for businesses looking to streamline communication, automate campaigns, and improve customer engagement. Several key factors should be considered to ensure the software meets your sales and marketing needs.

• Integration with Existing Tools

A CRM email marketing platform should seamlessly integrate with your existing tools, such as email providers, marketing automation software, and sales tracking systems. Smooth email integration ensures data consistency and allows for better workflow automation between sales and marketing teams.

• Email Automation and Personalization

Advanced email automation features help businesses nurture leads and engage customers with minimal manual effort. Look for a CRM email marketing tool that supports personalized email campaigns, automated follow-ups, and dynamic segmentation to target specific audiences effectively.

• Analytics and Performance Tracking

An effective CRM for email marketing should provide in-depth insights into email campaign performance. Features like email tracking, open rates, click-through rates, and A/B testing help businesses refine their marketing strategies and optimize engagement.

• Scalability and Customization

, email template customization, and AI-driven insights to adapt to evolving marketing and sales needs.

• Ease of Use and Customer Support

A user-friendly interface ensures that sales and marketing teams can efficiently manage email campaigns without technical difficulties. Reliable customer support, training resources, and an intuitive dashboard make adopting the CRM email marketing software easier for businesses of all sizes.

Which is the Right CRM With Email Marketing Tool for your business?

Choosing the best CRM with email marketing integration is essential for businesses looking to strfeamline communication, automate follow-ups, and improve customer engagement. With so many CRM platforms available, selecting the right one depends on factors like business size, automation needs, and budget.

Best CRM for Small Businesses

Small businesses need a user-friendly platform that simplifies email marketing automation without requiring extensive setup. A system with drag-and-drop email templates, basic segmentation, and email tracking helps streamline campaigns. Built-in lead management ensures that businesses can nurture prospects efficiently while keeping marketing efforts organized.

Best CRM for Growing Businesses

Businesses experiencing growth require a scalable CRM email marketing solution with advanced automation and workflow customization. Features like A/B testing, personalized email sequences, and customer segmentation allow for more targeted marketing strategies. Real-time email deliverability tracking and analytics provide insights into customer engagement, helping businesses refine their approach.

Best CRM for Enterprises

Larger businesses need a comprehensive CRM email marketing platform that supports high-volume campaigns, AI-driven insights, and multi-channel automation. A system with predictive analytics, dynamic segmentation, and deep integration with existing business tools ensures that marketing and sales teams stay aligned. Customizable marketing automation workflows improve efficiency, allowing teams to scale outreach efforts effortlessly.

How to choose the right CRM Email Marketing Software?

The best CRM and email marketing tool should offer strong email automation, real-time tracking, and scalability to match business growth. Look for platforms with seamless email integration, custom email templates, and data-driven insights to optimize campaigns and enhance customer relationships.

Features of CRM with Advanced Email Marketing

A CRM with email marketing capabilities helps businesses automate communication, track customer interactions, and manage campaigns within a single platform. The best CRM email marketing software includes essential features that enhance email integration, streamline workflows, and improve engagement.

Contact Management

A strong CRM email marketing platform should provide robust contact management features. Storing and organizing customer data, tracking interactions, and segmenting contacts ensure that marketing campaigns reach the right audience. Businesses can personalize emails based on customer history and preferences for better engagement.

Automation

Effective email marketing CRM software includes marketing automation to streamline communication. Automated email sequences, follow-up reminders, and drip campaigns help businesses nurture leads and maintain engagement without manual effort. AI-driven automation further enhances personalized email marketing by sending emails at optimal times based on user behavior.

Reporting and Analytics

Data-driven insights are essential for optimizing email campaigns. A CRM with email tracking and analytics provides detailed reports on open rates, click-through rates, and overall campaign performance. Businesses can use these insights to refine email marketing strategies and improve customer engagement.

CRM and Email Marketing Integrations

Seamless email integration with other business tools is crucial for efficiency. A CRM email marketing platform should connect with third-party apps like email providers, social media tools, and sales automation platforms. Smooth integrations ensure that data flows across marketing and sales teams for a unified approach.

Email Templates and Easy-to-Use Editor

A user-friendly email template builder simplifies campaign creation. Businesses can design professional emails using drag-and-drop editors without requiring technical skills. Customizable email templates save time and ensure branding consistency across all communications.

Segmentation

Targeting the right audience is key to effective CRM with email marketing. Advanced segmentation allows businesses to categorize contacts based on demographics, behavior, or purchase history. Sending personalized email campaigns to the right segment increases engagement and conversion rates.

Mobile Access

A modern CRM with email marketing should offer mobile access, allowing sales and marketing teams to manage campaigns on the go. A mobile-friendly dashboard enables users to track email campaign performance, schedule automated emails, and engage with leads anytime, anywhere.

Advantages of CRMs with Email Marketing

A CRM with email marketing provides businesses with a powerful, all-in-one platform for managing customer relationships and automating email campaigns. Instead of relying on separate tools, companies can integrate email marketing directly into their CRM, improving efficiency and engagement.

Centralized Contact Management

Managing marketing contacts becomes seamless with a CRM email marketing platform. All customer data, interactions, and engagement history are stored in one place, ensuring personalized communication. Sales and marketing teams can easily access and update customer records, helping to create personalized email campaigns.

Automated Email Campaigns

A CRM with an email automation feature streamlines outreach efforts. Businesses can schedule follow-ups, set up email sequences, and send targeted messages at the best time. Automated workflows reduce manual effort, allowing teams to focus on strategy rather than execution.

Improved Email Marketing Performance

Tracking and analyzing email marketing performance is easier with a CRM email marketing system. Open rates, click-through rates, and engagement levels can be monitored in real-time. Data-driven insights help businesses optimize every email campaign, ensuring better results.

Seamless Integration and Scalability

An all-in-one CRM with built-in email marketing ensures seamless integration with other business tools. Whether it’s syncing with social media, e-commerce platforms, or customer service software, a well-integrated system allows businesses to scale their marketing efforts effortlessly.

Cost Savings with Free CRM Plans

Some CRMs for email marketing offer a free CRM plan, allowing startups and small businesses to access essential features without additional costs. With a free-tier option, companies can set up email marketing campaigns.

Final Thoughts

In conclusion, finding the best CRM with email marketing capabilities doesn’t have to be overwhelming. We’ve explored the 8 top options, highlighting their unique strengths and weaknesses to help you make an perfect decision. The “best” CRM software depends entirely on your specific business needs and goals.

If you’re looking for a scalable and customizable CRM solution, consider Odoo ERP at Oakland OdooERP.ae offers a robust platform that integrates CRM with email marketing and other essential business functionalities, providing a seamless approach to managing your customer relationships.